1^st Edition

Online: 16^th of October 2024.

Bootcamp in Poznań:  26-27th of November 2024

The aim of the programme was to assist Startups to get a first customer and get a viable network. The idea behind the programme is that that customer validation is the first step towards building a growing business, and furthermore get investors.

The First Customer Programme ran five Wednesdays in a row from 09.00 to 12.00. Each session consisted of 90 minutes of lectures and 90 minutes of individual mentor. The program ended with a 2-day boot camp in Poznań on the 26-27th of November.

13 teams applied for the programme and started attending online sessions.

This programme was designed for early stage startups, who already mastered at pitching their startup, but struggle with sales.  During the programme, participants:

• Got insight into European business culture and how do to conduct business meetings in different countries to secure a deal.
• Identified the characteristics of the ideal first customer.
• Created a sales script and learned how to reach out to their potential customers professionally.
• Got matched with talents who would like to work for, or assist, a startup

Quote

The First Customer and Team Matchmaking Accelerator has been an unforgettable experience! The final 2-day boot camp in Poznań was packed with valuable insights and hands-on learning.This program helped us at AmpereLink figure out the best ways to connect with our first customers and take concrete steps to grow our business. The support from the mentors, partners, and fellow participants has been incredible, and I’m grateful for the opportunity to be part of such an initiative.

AmpereLink founders

The sessions:

Session #1 Designing your sales process

09:00 Introductions & speed pitches 09:30 Examples of sales processes 09:55 ☕️ Break 10:15 How to design your customer journey 10:40 ☕️ Break 10.50 Group mentoring 12:00 Closing

Session #2 Determining your pricing

09:00 Welcome 09:10 Presenting your homework 09:25 How to price your product/service 09:50 ☕️ Break 10:15 Pricing Models 10:40 ☕️ Break 10:50 Group mentoring 12:00 Closing

Session #3 Presenting your idea

09:00 Welcome & check-in 09:10 Presenting your homework 09:25 Crafting messaging that causes people to take action 10:00 Presenting your idea 10:30 Roleplay: your sales meeting 10:50 Break 11:00 Group mentoring 12:00 Closing

Session #4 Closing the deal

09:00 Check-in 09:10 Presenting your homework 09:25 The sales process as a fact-finding mission 09:35 Bridging the cultural gaps in selling 10:00 ☕️ Break 10:10 Closing the meeting 10:50 ☕️ Break 11:00 Group mentoring 12:00 Closing

Session #5 Onboarding your customer

09:00 Welcome & check-in 09:10 Presenting your homework 09:45 How to onboard your customer 10:05 ☕️ Break 10:15 What’s in your sales tech stack? 10:45 Sales presentations 11:45 Reflections 12:00 Closing